01Brand strategy
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PortfolioParis — MMXXVI
KavyaRamireddy
Luxury Marketing & Brand Strategy — INSEAD MiM ’27
Strategy for heritage maisons and the next generation of luxury clients.
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01 — AboutMore →
Hi, I’m Kavya 👋
A marketing & brand communications girl at INSEAD — happiest in the world of luxury fashion, beauty and jewellery, and a little obsessed with the storytelling, consumer psychology and brand magic that make people fall for them.
🗼Fontainebleau by week, Paris at heart🐾Certified rescue-animal softie💎Will always stop for good jewellery☕Runs on espresso & a good brand story🗣️Telugu · Hindi · English · un peu de français
Based
Paris, France
Education
INSEAD MiM ’27
Focus
Luxury Marketing
Experience
Marketing Strategy Intern
INFYZ Solutions
Marketing & Communications Intern
IETE
Brand Communications Intern
Indian School of Business
Education
Master in Management
INSEAD — ranked #3 globally, FT 2024 & 2025
Certifications
Inside LVMH — Certified in luxury strategy & branding · 2025
L’Oréal Brandstorm — Personalised luxury fragrance concept · 2026
02 — Practice
Strategy × Craft
02Client segmentation
03Product innovation
04Business case
03 — Selected WorkView all →
04 — VisionMore →
Heritage isthe foundation.Relevancedefines growth.
I
Rigour
Strategy built on data, segments and unit economics — not taste alone.
II
Relevance
Heritage earns attention only when it speaks the client’s culture. Narratives adapted, never diluted.
III
Lifetime
The first purchase is the beginning of the relationship. Every touchpoint designed for loyalty, not the season.