About
A marketing & brand communications girl at INSEAD — happiest in the world of luxury fashion, beauty and jewellery, and a little obsessed with the storytelling, consumer psychology and brand magic that make people fall for them.
I found marketing at the Indian School of Business, supporting brand communication campaigns that reached 50,000+ alumni, students and corporate stakeholders — and learning that a brand voice is built sentence by sentence, channel by channel.
From communications I moved into strategy: audience insight dashboards across IETE's 70,000-member base, then eleven months at INFYZ Solutions building segmented campaigns across 200+ enterprise accounts, generating 150+ qualified leads and leading go-to-market and customer journey strategy across 8 markets.
Now I'm at INSEAD — ranked #3 globally for the Master in Management — studying Value Creation in Luxury, Consumer Behaviour and Brand Strategy, certified through Inside LVMH, and competing in L'Oréal Brandstorm, with the ambition to build my career in luxury marketing in Paris.
Built a fast-growing student community: 40+ member board, 500+ students engaged, 5,000+ followers grown across Instagram and LinkedIn, 6 brand partnerships secured.
Managed delegate experience for a 300+ delegate conference across 10+ committees, cutting operational costs 20% through vendor negotiations.
Supported 250+ animal rescues and 100+ adoptions through volunteer coordination and local outreach.