Passionate about luxury strategy & branding — curious about what makes a brand stand out, one story at a time.
About Me
Hi, I am Kavya Ramireddy from Hyderabad, India, and I am currently pursuing my Master in Management at INSEAD in France. I have a background in analytics, and coming from a background in Computer Science, I also wanted to better understand the business side, which led me down this path.
Moving between cities, from Paris to New York to Singapore. I found myself developing a strong interest in the luxury, FMCG and beauty space. I have worked on various projects, from the Chaumet case competition to L’Oréal Brandstorm. With every step I took, I felt an immense urge to work in luxury strategy and marketing.
Apart from all this, I’m 80% dog mom personality, love lifting heavy at the gym, and enjoy styling. I also have an eye for the most unique jewellery
My Values
Authenticity
I believe in staying true to what makes something unique. I’m drawn to brands that know who they are and don’t change simply to follow what everyone else is doing.
Curiosity
I’m naturally curious about people, places and the stories behind things. I like asking questions, looking beyond the obvious and finding the thought behind an idea.
Evolution
I don’t think moving forward means leaving the past behind. I believe the most interesting ideas come from taking what already exists and finding a new way to see it.
Details
I notice the little things. A colour, a texture, a word, a finishing touch. I believe it’s often the smallest details that make something feel special.
I found marketing at the Indian School of Business, supporting brand communication campaigns that reached 50,000+ alumni, students and corporate stakeholders — and learning that a brand voice is built sentence by sentence, channel by channel.
From communications I moved into strategy: audience insight dashboards across IETE's 70,000-member base, then eleven months at INFYZ Solutions building segmented campaigns across 200+ enterprise accounts, generating 150+ qualified leads and leading go-to-market and customer journey strategy across 8 markets.
Now I'm at INSEAD — ranked #3 globally for the Master in Management — studying Value Creation in Luxury, Consumer Behaviour and Brand Strategy, certified through Inside LVMH, and competing in L'Oréal Brandstorm, with the ambition to build my career in luxury marketing in Paris.
Built a fast-growing student community: 40+ member board, 500+ students engaged, 5,000+ followers grown across Instagram and LinkedIn, 6 brand partnerships secured.
Managed delegate experience for a 300+ delegate conference across 10+ committees, cutting operational costs 20% through vendor negotiations.
Supported 250+ animal rescues and 100+ adoptions through volunteer coordination and local outreach.
A luxury marketing & brand strategist in the making — the full story across strategy, communications and consumer insight.
Download résumé ↓