Selected Work2025 — 26
Work
Strategy and innovation for luxury maisons — from client development frameworks to connected product ecosystems.
Projects
My Work“In order to be irreplaceable,
one must always be different.”— Coco Chanel
one must always be different.”— Coco Chanel
My work revolves around helping brands stay true to their original identity while evolving with the times. I’m interested in finding that balance between preserving what makes a brand unique, responding to new trends, and understanding the changing expectations of a new generation of consumers.